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Last updated February 19, 2010

Television
 

Degrassi Junior High - "What a Night"


Click here to play videoTwo episodes of the Canadian TV series Degrassi Junior High were shot at a Towers store in Toronto. The "What a Night" episode was first aired March 15, 1987.  In this episode note: the Towers red background/while lettering ceiling signs, the Towers red dresses, and the IBM cash register.Some references put the Towers store in Gerrard Square, at the corner of Gerrard and Pape, in Toronto. Actually the store (Riverdale Towers) was located close by on Carlaw Avenue, just north of Dundas Street. [Photo].
 

Degrassi Junior High - "The Great Race"

Click here to play videoThe "The Great Race" episode was first aired February 15, 1987.  In this episode note: the "employee" in full Towers regalia complete with name badge.
 

 
TV Commercial
To this day, there are still people who remember these Towers TV commercials, and the slogan that with them:  At Towers everything connects - the last day of one sale is the first of the next.

From what I can gather, the "lead" in the commercials was an American actor out of Los Angeles. All of them where shot in the Towers Rexdale store. The commercials featured a strong musical background and were high energy -- with the Towers "guy" prancing around the store.

[Ed note: I would love to get a copy of even one of these commercials to feature on this site. Saffer Advertising was used by Towers for a great deal of its advertising. If there's someone reading who knows someone who knows someone, please get them in touch with me at towersdepartmentstores@gmail.com. Thanks.]
 
   
   
Radio  
   
Commercial - circa 1960
[Ed note: Thanks to Dave LeBlanc of Astral Media Radio GP for providing this clip.]
 

Linda

Hey look at me.

Announcer:
Hey, hey. What's going on here? Linda, what are you doing wearing that barrel?

Linda:
Because mommy says we can’t buy one more thing til the Towers store opens. So, I gotta wear a barrel!

Announcer:
Well, mommy’s got something there Linda. The new Towers Discount Department Store is opening November 17th on Lawrence East at Midland.

Forty-eight departments. One-stop shopping with acres of free parking.

No salesman to brow beat you. No high pressure. Just take all the time you want to select your own purchases.

Fantastically low prices. All first quality merchandise. Free layaways. Ten day money-back guarantee and Towers famous “CBV” -- Certified Best Value.

Every advertised price guaranteed the lowest anywhere in the area for comparable items.

Open 9:30 am to 10 pm, Monday through Saturday. Towers Discount Department Store, opening November 17th.

Click to play radio commercial

 

 

 
Commercial - circa 1980
[Ed note: Thanks to Syd Kessler of Brand Voice Inc. for providing this clip.]
 


You made us part of your family - Towers
Here's to you
We've been helping each other you know
We've been growing together
Let's go
(Towers)
It's for you and your family
Glad to serve you
Proud of who we are
You made us part of your family - Towers
 

Click to play radio commercial

Print

October 16, 1987

   
   

Click for a larger view

   
 

February 13, 1972

Ferbruary 13, 1972

   

 

August 13, 1974

August 13, 1974

   
   

August 13, 1974

August 13, 1974

 
 

October 1976

 

October 1975



 
   


December 8, 1972

December 15, 1971

Towers slogans
  • At Towers everything connects - the last day of one sale is the first of the next
  • Extra Special For Your Family
  • You made us part of your family at Towers
   
Towers flyers
  • The Big Event
  • Crazy 8s
  • Scratch 'N Save
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