 |
Advertising
Last updated
February 19, 2010 |
Television
|
Degrassi Junior High - "What a Night" |
|
 Two episodes of the Canadian TV series
Degrassi Junior High were shot at a Towers store
in Toronto.
The "What a Night" episode was first aired March 15, 1987.
In this episode note: the Towers red background/while lettering ceiling signs,
the Towers red dresses, and the IBM cash register.Some references put the Towers store in Gerrard Square, at the corner of Gerrard
and Pape, in Toronto.
Actually the store (Riverdale Towers) was located close by on Carlaw Avenue,
just north of Dundas Street. [Photo].
|
|
Degrassi Junior High - "The Great Race" |
 The "The Great Race" episode was first aired
February 15, 1987.
In this episode note: the "employee" in full Towers regalia complete with name
badge.
|
|
|
TV Commercial |
 To
this day, there are still people who remember these Towers TV
commercials, and the slogan that with them: At Towers everything connects - the last day of one sale is the
first of the next.
From what I can gather, the "lead" in the commercials was an American
actor out of Los Angeles. All of them where shot in the Towers Rexdale
store. The commercials featured a strong musical background and were
high energy -- with the Towers "guy" prancing around the store.
[Ed note: I would love to get a copy of even one of these commercials
to feature on this site. Saffer Advertising was used by Towers for a
great deal of its advertising. If there's someone reading who knows
someone who knows someone, please get them in touch with me at
towersdepartmentstores@gmail.com. Thanks.] |
|
|
 |
 |
|
|
|
|
|
|
|
Radio |
|
|
|
|
Commercial - circa 1960
[Ed note: Thanks to Dave
LeBlanc of Astral Media Radio GP for providing this clip.] |
|
Linda
Hey look at me.
Announcer:
Hey, hey. What's going on here? Linda, what are you doing wearing that barrel?
Linda:
Because mommy says we can’t buy one more thing til the Towers store opens. So, I
gotta wear a barrel!
Announcer:
Well, mommy’s got something there Linda. The
new Towers Discount Department Store is opening November 17th on Lawrence East
at Midland.
Forty-eight departments. One-stop shopping with acres of free parking.
No salesman to brow beat you. No high pressure. Just take all the time you want
to select your own purchases.
Fantastically low prices. All first quality merchandise. Free layaways. Ten day
money-back guarantee and Towers famous “CBV” -- Certified Best Value.
Every advertised price guaranteed the lowest anywhere in the area for comparable
items.
Open 9:30 am to 10 pm, Monday through Saturday. Towers Discount Department
Store, opening November 17th. |
 |
|
|
|
Commercial - circa 1980
[Ed note: Thanks to
Syd
Kessler of Brand Voice Inc. for providing this clip.] |
|
|
You made us part of your family - Towers
Here's to you
We've been helping each other you know
We've been growing together
Let's go
(Towers)
It's for you and your family
Glad to serve you
Proud of who we are
You made us part of your family - Towers
|
|
Print
| Towers slogans |
- At Towers everything connects - the last day of one sale is the
first of the next
- Extra Special For Your Family
- You made us part of your family at Towers
|
| |
|
| Towers flyers |
- The Big Event
- Crazy 8s
- Scratch 'N Save
|
|
